About Stelsetman
Stelsetman presents a writing and editing service for email newsletters and subscriber updates.
The editorial work begins with what the audience needs to know and what your material can support. We decide which item leads, how the sections relate and where the reader needs more context.
Missing dates, source details or destinations are noted for confirmation. They are not replaced with invented claims.
A subject line sets an expectation. The introduction and sections should fulfil that expectation with information the reader can understand and use.
The delivery is editable copy for your team to approve. These pages describe an editorial service; they do not collect newsletter subscribers or send editions.
What arrives at handoff
The handoff brings the opening, sections and source questions together before you build or send the email.
A defined order for the updates, with introductions, section headings and newsletter text.
Two subject options and one preview line for each agreed issue, included in the word limit.
Notes on dates, destinations, claims or other details that need confirmation.
The three-issue package includes a proposed sequence. The six-issue package also includes brief voice guidelines.